BOOKED.
by Dream Squat
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One Day · London · Saturday 14 November

BOOKED.

From Enquiry to Chair

The one-day conversion intensive for dental receptionists, treatment coordinators and practice managers. Your practice doesn't need more leads. It needs to convert more of the ones it already has.

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5 Hours CPDThree Experts30 Seats Only£249 per person
Why front of house

Thousands of pounds of treatment quietly disappear between the enquiry and the chair.

Practices spend on Meta ads, Google and websites, then lose the patient in the twenty minutes after they get in touch. Not because the team is lazy. Because nobody gave them the skills or the system.

The 7:43 PM enquiry

A patient asks about implants after hours. Nobody replies until Tuesday. By then they have booked elsewhere.

The one-call follow-up

One voicemail is not follow-up. Most enquiries need five to seven touches before they book, and almost nobody gets them.

The full but broken diary

Every slot filled, the wrong appointments in the wrong places, clinicians overrunning and high-value patients squeezed out.

One day. Three experts. One patient journey.

Learn why it matters. Learn how to convert. Build the system that does it every day.

First ImpressionConversationDiaryFollow-UpSystemBOOKED.
Your speakers

Three people who have lived the front desk, the diary and the systems.

Gemma Seddon
Session One
Gemma Seddon
First Impressions That Last

The patient experience that converts: the first call, the tone, the welcome and the small touches patients remember.

Samantha Knowles
Session Two
Samantha Knowles
The Commercial Power of Front of House

Why every enquiry is a commercial moment, and how to build a diary that works for the patient, the clinician and the business.

Saba Arif
Session Three
Saba Arif
From Lead to BOOKED.

Speed-to-lead, follow-up systems, CRM and automation. The systems that make conversion consistent, not lucky.

Full day agenda · 14 November

From 9:00 to BOOKED.

9:00
Registration, Coffee & Networking
9:30
Welcome to BOOKED.

Why your practice may not need more leads. It needs to convert more of the ones it already has.

9:40
Gemma Seddon · First Impressions That Last

Master the small touches, conversations and patient experiences that build trust from the first hello.

11:25
Samantha Knowles · The Commercial Power of Front of House

How front of house drives revenue and retention, plus smarter diary management: not all appointments are equal.

13:00
Lunch & Networking
13:45
Saba Arif · From Lead to BOOKED.

Speed-to-lead, follow-up systems, CRM, automation and lead reactivation without creating more work.

14:45
The BOOKED. Conversion Lab

One patient. One enquiry. Three experts. Follow the journey from first contact to booked treatment.

15:30
Build Your BOOKED. Playbook

Create your own 90-day patient conversion action plan.

16:00
Live Speaker Panel & Q&A
16:45
Finish
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What you leave with

A plan, not pages of notes.

The BOOKED. Workbook

Scripts, workflows and checklists you fill in through the day and take straight back to the desk.

Your 90-day Playbook

Nine changes you commit to, one number you will move: your enquiry-to-booking conversion rate.

The Conversion Lab

All three speakers work one real enquiry live, from 7:43 PM to the chair.

5 hours verifiable CPD

A CPD certificate for every attendee.

Tickets

Secure your seat.

30 seats. One room. Every attendee leaves with the BOOKED. Workbook, their 90-day Playbook and a CPD certificate. Tickets are live on Eventbrite under Dream Squat.

Saturday 14 November · 9:00 to 16:45
London · Venue details on Eventbrite
5 hours verifiable CPD
Per person
£249

Bring the whole front-of-house team. One ticket per person.

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Limited to 30 seats
Questions
Who is BOOKED. for?

Dental receptionists, treatment coordinators, practice managers and practice owners who want their front desk to convert more of the enquiries it already receives.

Is it a sales course?

No. It is a patient-experience, diary and systems day. Nothing in it turns your reception into a hard sell.

Can I bring my whole team?

Yes, and it works best that way. Book one ticket per person on Eventbrite.

Is it CPD certified?

Yes. Five hours of verifiable CPD, with a certificate issued after the event.

Answer better. Follow up smarter. Convert more. Fill the diary.
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